Unlimited Sydney
Unlimited Sydney
Unlimited Sydney
Unlimited Sydney
Nike
Nike
Nike
Nike
Hybrid experiential / digital campaign to inspire young athletes
Hybrid experiential / digital campaign to inspire young athletes
Hybrid experiential / digital campaign to inspire young athletes
Hybrid experiential / digital campaign to inspire young athletes
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Overview
To inspire young athletes during the Olympics, we created a hybrid digital / experiential campaign that pushed them beyond their limits and made them realise their potential was Unlimited.
To inspire young athletes during the Olympics, we created a hybrid digital / experiential campaign that pushed them beyond their limits and made them realise their potential was Unlimited.
To inspire young athletes during the Olympics, we created a hybrid digital / experiential campaign that pushed them beyond their limits and made them realise their potential was Unlimited.
Client
Nike
Type
Experiential / Digital & Social Campaign
Experiential / Digital & Social Campaign
Agency
R/GA
R/GA
The House of Unlimited For the duration of the Games we took over an abandoned warehouse in the heart of Sydney and transformed it into the House Of Unlimited. Here we hosted a series of events that pushed our athletes to unleash their inner potential.
The House of Unlimited For the duration of the Games we took over an abandoned warehouse in the heart of Sydney and transformed it into the House Of Unlimited. Here we hosted a series of events that pushed our athletes to unleash their inner potential.
Fast Wins Outside, we turned the city into a race track. We gave our athletes an RFID tag and a finish point. It was up to them to run there, which ever way they wanted. All we asked was they do it fast.
Fast Wins Outside, we turned the city into a race track. We gave our athletes an RFID tag and a finish point. It was up to them to run there, which ever way they wanted. All we asked was they do it fast.
Unlimited Training Inside we ran Nike Training Club sessions with Australia’s top trainers to push our athletes beyond where they'd been before.
Unlimited Training Inside we ran Nike Training Club sessions with Australia’s top trainers to push our athletes beyond where they'd been before.
Winner Stays On our bespoke football pitch top players from Sydney battled it out in a winner stays on tournament.
Winner Stays On our bespoke football pitch top players from Sydney battled it out in a winner stays on tournament.
Social by Design We designed the campaign with shareable moments in mind. We also created individual, personalised assets for each of our athletes, ready for them to post on their social channels.
Social by Design We designed the campaign with shareable moments in mind. We also created individual, personalised assets for each of our athletes, ready for them to post on their social channels.
