As time moves on, and first-hand experience of the Holocaust fades, the survivors implore people to note that hatred can infect people to the point of genocide. ​The Holocaust was the murder of six million Jewish 
children, women and men. ​Everyone needs to understand what happened, be a personal witness to both the dark and hopeful truths of this time, and play their part to ensure it never happens again. Rich with symbolism, our brand language is based around the idea of fragmentation. Representing the fragmentation of Jewish life after the Holocaust. And the survivors dedicated to piecing those fragments back together to re-establish their lives and commemorate those lost. Centered around the seen and unseen, our design work can be interpreted in two parts. Whilst the missing elements symbolise the Jewish lives lost in the Holocaust. The remaining fragments symbolise the survivors. A group of people who came together to rebuild their communities and share their stories. Piece by piece.